10 Creative Shopping Mall Advertising Ideas (With Examples)
Shopping mall advertising refers to any form of advertising placed within or around a retail centre, designed to reach large numbers of shoppers through formats such as digital screens, window graphics, and large-scale displays. There are some great places and different ways to advertise all around the mall from the car park to the escalator.
What Makes Mall Advertising Effective?
• High footfall and repeat exposure
• Placement along natural walking routes
• Clear, easy-to-read messaging performs best in busy environments
• Strong visual contrast, a mix of digital and static formats works well
• Relevance to shopper intent – ads should align with shopper behaviour
Here are 10 creative advertising ideas for your next campaign.
1. Elevator Graphics
Elevator graphics are a great way to easily capture people’s attention. Elevator advertising can be used on elevator doors or inside the lift itself. If the advert is placed close to the buttons, this is more likely to capture people’s attention then it being on the back. If you have a shop location inside the mall, the adverts usually contain details of offers.
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2. Escalator Graphics
Just like elevator graphics, escalator graphics are a great way to quickly get people’s attention. Although due to the size limitations, the advert needs to be straight to the point of what you want to advertise. Escalator graphics have been recently used as safety tips during the pandemic but have been successfully used for businesses as well.
3. Window Graphics
Most popularly placed in a shop window or just outside the mall, window graphics are a great way to advertise when you have an attractive poster to attract customers to your product or service. Window graphics can attract customers into a certain shop or to go online to have a look at the deals and offers.
4. Sky Banners
Made from vinyl, sky banners hang from the ceiling, allowing them to be seen from every floor of the mall. Usually square advertisements, sky banners are a great way to get a short message out about your product/business or service. Sky banners can also be found outside the mall.
5. Tabletop Graphics
A creative way to get your advert seen is tabletop graphics in food courts. Usually available in a range in sizes including a full table to table tents, adding your advert to the food court could allow it to be seen by a bigger audience due to the foot traffic.
Planning a shopping mall campaign? – Speak to the Contra Vision team to explore formats, placements and how window graphics can be used across retail environments.
6. Digital Signs
Found in multiple locations around the mall, digital signs are a great option if you are looking for your advert to be shown temporarily. According to Universal Media, 78.9% of mall shoppers notice the digital and illuminated signs.
7. Tension Fabric Frames
Tension fabric frames are hung above the shopping mall, usually in a place with a high ceiling or atrium. With a large amount of space for multiple adverts, tension fabric frames can be one of the most noticeable things within a shopping mall. Using 3D technology, tension fabric frames can be made into various shapes, such as cubes and cylinders.
8. Proximity Marketing
A large number of shopping malls have free WIFI available, if you sign up with them. Some companies have taken advantage of this to promote products and services. When someone is signed up to the WIFI, they can receive notifications of businesses, deals and offers straight to their phone.
9. Shopping bags
Ads can also be printed on shopping bags. These are usually produced for an offer or if a company is partnering up for other products. These are seen by a large number of people as they are walking around the mall.
10. Car Park Advertising
Car parks can capture the attention of people before they have entered the mall. These ads are usually on billboards that are strategically placed to encourage people to visit a shop before they have even started their shopping.
From Our Experience in Shopping Mall Advertising
Campaigns in retail environments perform best when they are simple, highly visible and placed along natural shopper journeys. Locations such as entrances, escalators and food courts often deliver the highest engagement due to consistent footfall and dwell time.
At Contra Vision, we can help you with your shopping mall advertising! Our one-way vision window graphics can be used for a variety of in-store campaigns from elevator shafts to stair handrails. Check out what Conta Vision’s one-way window graphics can do for your campaign.
And there’s 10 creative shopping mall advertising ideas. Take a look at the Contra Vision blog for more industry news.
