Contra Vision perforated window films are used to transform glass with one-way vision graphics which cannot be seen from the other side, allowing a clear view out. Providing that the outside is brighter than the inside of a building, the perforated areas do not detract from the overall printed image because the brain will “fill in the gaps”. The reverse side of perforated window film is typically black and obscures the printed image. When looking through the reverse side of the film, the view coming through the film is dominant because the black layer absorbs light and is less apparent to the eye.
Most commonly applied to windows on buildings, vehicles and retail outlets for branding, advertising or decorative effects, they turn surfaces into high value, functional spaces. They can also provide useful privacy and solar control benefits.
Outside vs Inside: Seeing is believing
King’s College London transformed their windows on a busy street into a highly impactful promotional space which advertised and celebrated their prestigious alumni. On the inside, the windows remain see-through and people benefit from privacy without resorting to blinds which block out the daylight.
