Do you want your advertising campaign to reach as many people as possible? Of course, you do. Well transit advertising will help you achieve this goal.
A bus is essentially a moving billboard, following commuters, other pedestrians, and drivers throughout the day, providing so much more exposure than a regular billboard could.
Despite the rise in popularity of online advertising, there are a few disadvantages with digital advertising that are not faced by transit advertising. Ad blockers are more commonly used now and due to the number of online ads, many are ignored. With transit advertising, the ad cannot be blocked, clicked away, or ignored.
Transit advertising is advertising placed in or on modes of public transportation. Ads can be placed on the sides of buses, trains and taxis using a mixture of solid and perforated window film. It is the ultimate creative canvas and allows your message to run for an extended period of time and be repeatedly seen by your target audience. Take a look at these striking Top 9 Transit Advertising Examples for ideas and inspiration.
With transit advertising you can potentially reach tech-savvy younger people. A study done by Nielsen Out-Of-Home advertising showed that 78% of U.S. residents 16 or older have noticed transit advertising in the past month, showing that this type of advertising is not being met with the same type of dismissal as digital ads.
Another study* showed that on average consumers see the same bus ads on five different occasions through-out the day which is beneficial for brand recognition, when your brand becomes familiar to consumers they are more likely to trust it and purchase a product or service.
*Source: The Road to Enlightenment (2007 Q Media)