Transit 01

Transit Advertising refers to advertisements and marketing campaigns that may appear on trains, trams, taxis, buses, planes and other vehicles.

This subsection of OOH advertising is a great opportunity for brands to showcase their products and services to commuters, tourists, students and just about every demographic that you could hope to target.

With the rise of the internet and digital marketing, you could be forgiven for thinking that the impact of Transit Advertising was in decline.

However, unlike online marketing methods, Transit Advertising can’t be hidden with an ad blocker and will be seen by a much wider and more diverse section of the public.

The impact of COVID-19 on the high street and OOH advertising has been well documented but rule out this marketing medium at your own risk as it’s starting to have a resurgence post-lockdown.

In fact there are numerous studies and reports that show the impact of Transit Advertising is bigger than ever and with populations and urban areas ever-growing, it’s easy to see why.

Take a look at the ultimate list of Transit Advertising stats we’ve sourced below and feel free to quote these elsewhere:

Transit Stats & OOH Advertising Facts

  • In 2019, 9.9 billions trips were taken on public transport in the US alone
  • People use public transportation 34 million times each weekday
  • 7.9 million trips were taken on public transit in the UK.
  • In the UK, 26% of trips were taken for leisure in 2019.
  • On average, 953 trips were taken on private and public transport per day in 2019. Only 580 trips were made in cars/vans.
  • 75% of people living in urban areas visit their high street at least once a week
  • Transit Advertising is part of a larger marketing category known as Out-Of-Home Advertising
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  • 83% of people say they remember OOH advertising they saw within the last 30 minutes of going shopping
  • 98% of the UK population have seen an OOH advert.
  • 78% of US travellers have seen a transit advert.
  • 90% of accidents can be reduced by using public transport, rather than using a car.
  • People spend 70% of their time outdoors
  • Seattle is rated as the city with the best transit system in the US
  • Consumers who see an OOH ad are 17% more likely to then engage with that brand via a mobile device
  • 36% of commuters look at digital advertising placed in train station concourses

Transit Advertising & the Environment

  • In the US, 6 billion gallons of gasoline are saved yearly by people using public transport.
  • Communities that invest in public transit reduce the nation’s carbon emissions by 63 million metric tons annually.

Transit Advertising & the Economy

  • 87% of trips on public transit have a direct impact on the local economy.

  • In the US, public transport is a $80 billion industry, with more than 448,000 employees.
  • ​Every $1 invested in public transportation generates $5 in economic returns.
  • A household can save nearly $10,000 by taking public transportation and living with one less car.
  • Over 6,800 organizations provide public transport in the US
  • Transit advertising generates over £500 million in the UK.
  • Transit advertising reaches 83% of commuters on weekdays and 69% on weekends.

Bus Advertising Statistics & Facts

  • Public transport adds so many benefits. By people taking buses, trams & subways, it can help with mobility, make employment, medical care and community resources easier to access & recreation opportunities in communities.

  • 90% of people, in the US, live a maximum of 5 minutes from a bus route.
  • 61% of consumers had seen bus ads within the last week
  • 29% of adults use buses to commute for a minimum of an hour a week
  • 79% of commuters in the UK prefer buses with ads
  • 54% of 15-34 year olds see Bus ads every week
  • Bus advertising is one of the highest reaching marketing mediums available, reaching over 48 million adults over a typical two-week period.
  • Around 30 million people see an ad on a bus every week.
  • 2.2bn bus trips made on London buses alone.
  • Of all adults seeing Bus advertising every week, 62% are daily TV viewers.
  • In the UK, 80% of consumers have responded to bus advertising.
  • In the UK, 86% of bus passengers can recall bus advertising.
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Tram and Subway Advertising Statistics & Facts

  • 65% of all tram commuters are in professional or managerial roles at their company

  • 37% of all tram commutes are made by people in the age bracket 15-34
  • Passengers spend an average of 6-10 minutes waiting for the tram and 35 minutes on board
  • $459 million was spent on advertising in the United States in 2019.

Plane Advertising Statistics & Facts

A recent US study found 88% of participants were able to recall the passing of an aerial ad within 30 minutes.

  • 2.9 million passengers fly each day either in or out of U.S. airports
  • As of 2021 the number of passengers has increased by 607%.

So there you have our ultimate list of Transit Stats for 2022. Check back as we regularly update this article with the freshest figures. Interested in Outdoor Advertising? Why not check out our Outdoor Advertising Glossary for more information?

Sources:

The Road to Enlightenment (2007 Q Media)

https://www.apta.com/news-publications/public-transportation-facts/

https://www.outsmart.org.uk/resources/last-window-influence

TGI

https://www.statista.com/statistics/1171386/train-station-out-of-home-advertising-attention-united-states/ 

https://bizfluent.com/13353939/a-market-analysis-summary-of-transit-advertising 

https://topmediadvertising.co.uk/bus-advertising/ 

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/945829/tsgb-2020.pdf 

https://www.fhwa.dot.gov/policy/2002cpr/pdf/ch14.pdf

https://study.com/academy/lesson/does-aerial-advertising-work-statistics-effectiveness.html

https://global.com/outdoor/rail/tram-advertising/

https://www.zippia.com/advice/airline-industry-statistics/ 

https://global.com/outdoor/road/bus-advertising/ 

https://www.stagecoachbus.com/promos-and-offers/national/advertise-on-our-buses 

https://www.statista.com/statistics/306676/ad-spend-subway-usa/#:~:text=Doctor’s%20Associates%2C%20the%20owner%20of,than%20in%20the%20year%20prior.