by Roger Hill, Managing Director
8th June 2020
We have seen a major increase in activity over the last 7-10 days. It is very encouraging that companies and people are regaining confidence and returning back to business.
Being a global company it has been interesting to see how orders have returned in different countries and regions at different times. Window graphics for retail stores have been building for a number of weeks and Out of Home advertising has started to reappear.
Equally fascinating is to see what products customers are buying and the reasons why. In the last two weeks we have seen a huge demand for Contra Vision® White on Black 80/20 (20%) perforated film. Businesses are racing to get messages applied to the entrance doors of offices, shops, car dealerships and any other public space where safety information is now of prime importance as these businesses reopen. Some countries are considering the use of perforated one-way film to be mandatory on doors and windows, in order to clearly communicate messages, while still allowing those people inside the building to see out.
There was a second surge in orders this week, with companies looking to boldly advertise that they are “Re-open for business”. It seems the race is definitely on, to grab a slice of consumers pent-up desire to go out again and spend, spend, spend!
Let’s hope this is a really positive sign for the global economy; for people to get back to work and for our lives to return to a position we once all took for granted. Stay safe.