Transit Advertising Advantages For Passengers

A Contra Vision bus wrap reduces solar heat gain, air conditioning load, fuel consumption, carbon footprint and greenhouse gas emissions.

Passenger Benefits


You many ask how can using Contra Vision® Perforated Window Films on vehicles benefit passengers? Well, it may not be obvious initially but there are many benefits of using window perf for passengers, such as:

  • A reduction in fares as advertising on transit assets creates an additional revenue stream.
  • Comfortable light-levels and good see-through from inside, especially with our Contra Vision HD product, for which the perforations cannot be seen from as little as 5-foot away.
  • A comfortable travelling experience due to increased privacy, reduction in glare and solar heat gain inside buses.
  • One-way vision graphics can help to deter window tagging and other vandalism, keeping the vehicle in good condition.
  • In the event of a window being smashed, the toughened glass would be held together by the window film and fall out in one piece which could prevent injuries.
  • Most bus advertising formats do not cover every window, so passengers have the option of sitting behind unwrapped windows or wrapped windows if they want increased privacy and shielding from the sun.

Environmental Benefits


Contra Vision® Perforated Window Films help reduce solar heat gain inside vehicles and buildings. The printed area reduces heat transmission through windows, making the inside cooler and reducing the load on air conditioning units. The color of the printed graphics can have a significant impact: whites and brighter colors reflect more heat than darker colors.

A Contra Vision bus wrap is estimated to reduce the air-conditioning load by up to 23% on a warm day (17-20 degrees Celsius), equivalent to a daily saving of 0.5 litres of diesel (180 litres per year). There is a net CO2 reduction of 3.76kg for each square meter of Contra Vision® Performance™ over the entire product lifecycle.