Our Invention

Our invention started a new type of window advertising which spread across the world, making the Contra Vision® brand a byword for one-way vision window graphics. It began with a revolutionary squash court concept and from this Contra Vision Ltd was formed in 1985.  We continue to innovate and have established an unrivaled range of technologies and printable one way window films, all offering unique product benefits to help achieve your vision. Contra Vision is proud to be the only company which specializes in one-way vision graphics and we take pleasure in helping people to achieve the best results.

Contra Vision Squash Court

1982 – The Invention

Our story began over 30 years ago when Roland Hill, a keen amateur squash player, was driven to make the sport more accessible to a larger viewing audience. Squash is a challenging sport for spectators because the court is traditionally enclosed by opaque walls. Roland’s eureka moment was a new one-way vision technology, which enabled colors and graphics to be visible from one side of the glass, while retaining excellent and unobstructed see-through from the other side. This led to the construction of the Safe Screen squash court in 1982, the world’s first squash court with one-way vision walls on every side. Spectators could now watch the game from all the sides of the court while the players’ view is blocked by the (blue) one-way vision walls.

1984/85 – Contra Vision Ltd and First Patent

It soon became clear that there were many other opportunities and applications for the invention including advertising, branding, signs, decorative architectural effects, solar control and one-way vision privacy. Patents for Roland Hill’s invention were granted from 1984 in many countries around the world. In 1985 the inventor turned entrepreneur founded Contra Vision Ltd to promote and sell products around the world and to license multi-nationals including 3M and Avery Dennison to use our invention.

Contra Vision
Contra Vision

1991 – World’s first total bus wrap

The world’s first total bus wrap was produced by Contra Vision in New Zealand for the Pan Pacific Hotel. The bus was converted into a mobile billboard which still allowed passengers inside to see out. The process involved shipping Contra Vision part-processed material from Europe to be spray-painted in New Zealand.

Transit Advertising

1993 – World’s first digitally printed bus wrap

Crystal Pepsi’s bus wrap was printed by Super Graphics in California. The value and interest from advertisers and planners for this application continues today worldwide, with eye-catching and innovative designs that can transform each bus into a great opportunity for branding and communication campaigns.

Contra Vision
Queen's award

2014/15/20 – Queen’s Awards

Contra Vision received the Queen’s Award for Enterprise: International Trade in 2014. In the following year, the company won the Queen’s Award for Enterprise: Innovations. Most recently in 2020, Contra Vision received the Queen’s Award for Enterprise: Innovations again. These rewards highlight Contra Vision’s efforts to continue developing new products that are able to better satisfy its customers’ needs.

Today – Keep on innovating

Contra Vision remains the world leader in one-way vision and other see-through window graphics. What started as an invention to increase the accessibility of squash, has turned into a global advertising phenomenon seen on buses, cars, retail windows and other buildings in over 100 countries. We continue to innovate and supply an unrivaled range of perforated window films to printers and distributors across the world, incorporating high performance product enhancements such as Contra Vision® Grayliner™.

Stratford Station Contra Vision