The Best Christmas Out-of-Home & Visual Merchandising Examples
Christmas Visual Merchandising Examples
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Harvey Nichols – Christmas Window
Winning Gold in the UK Graphic Awards, Harvey Nichols, the beacon of luxury retail, unveiled its 2022 festive window display with a flourish that captured the hearts of Christmas enthusiasts. The display was a symphony of sparkle and shine, with disco balls and sequins reflecting the maximalist trend that dominated the Autumn/Winter 2022 runways.
The flagship store in Knightsbridge became a mirror to the city’s festive lights, with a metallic colour palette that dazzled onlookers. The display was a stark contrast to the 2020 ‘bah, humbug’ theme, opting instead for muted jewelled tones that still managed to embody the brand’s signature opulence. Janet Wardley, Head of Visual Display, crafted a visual feast that was both mesmerising and eye-catching, ensuring that the windows were filled with angular mirrored screens, oversized sparkling stars, and the most wonderful gifting ideas to help customers get into the Christmas spirit.
Credit: https://www.thegraphicaltree.com/work/harvey-nichols-christmas-windows-2022/
Lakeland – Christmas Window
Lakeland’s Christmas window displays brought a slice of Scandinavian charm to the high street. The brand’s ‘The Joy of Christmas’ theme was brought to life through a picturesque display of 3D Christmas house product podiums. The display was complemented by free-standing cardboard mountains, all set against a muted Christmas colour palette that evoked the serenity of a festive winter scene. This backdrop was the perfect showcase for Lakeland’s seasonal product range, inviting customers into a world where Christmas cooking and celebration were at the forefront. The displays were designed with modularity in mind, allowing for easy implementation by store staff and adaptability to the size of each store, ensuring that the magic of Christmas was accessible to all.
Credit: https://www.mauveworx.com/our-work/lakeland-christmas-displays-2022
H&M – Advent Calendar Window Display
H&M’s advent calendar window display was a daily revelation of style and festivity. Designed by visual artist Maddalena Carrai, the display transformed the storefront into a giant, sparkling Christmas present. Each day, a new window pane was unveiled, revealing an array of gifting options from H&M’s holiday collection. This approach not only drew in the fashion-forward crowd but also created a sense of anticipation and excitement, with customers eager to see the new reveal each day. The interactive nature of the display mirrored the traditional advent calendar, infusing it with a modern retail twist that was both engaging and innovative.
Credit: https://www.campaignlive.co.uk/article/h-m-unveils-giant-advent-calendar-shoreditch/1807151
The Best Christmas OOH Examples
Coca-Cola – Piccadilly Circus Billboard
Coca-Cola’s Christmas campaign is a storied tradition that brings a sense of wonder to the holiday season. In 2022, the brand’s OOH advertising reached new heights with its iconic Piccadilly Lights display. The digital billboard came alive with the familiar jingle of ‘Holidays Are Coming’, a song that has become synonymous with the season. The campaign took an interactive turn as the audience was projected onto the screen, singing along with carolers, creating a communal experience that was both heartwarming and memorable. This innovative use of technology and nostalgia solidified Coca-Cola’s place as a purveyor of Christmas cheer across the globe.
Credit: https://www.campaignlive.co.uk/article/coca-cola-leads-carols-piccadilly-circus-mark-return-holidays-coming-ad/1806401
LEGO – Digital CTA Signs
LEGO’s digital CTA signs were a playful and interactive addition to the brand’s Christmas advertising strategy. The festive digital displays were strategically placed to capture the attention of holiday shoppers, with animated LEGO figures constructing festive scenes that sparked the imagination. The campaign was designed to increase brand recall and drive store footfall during the holiday season, with a secondary focus on proximity media to leverage the high traffic of the festive period. The inclusion of store discounts within the CTA was a strategic move that successfully drew in customers, combining the joy of LEGO with the excitement of holiday shopping deals.
Credit: https://evolveooh.com/2022/12/20/christmas-ooh/
H&M – Heathrow Airport – Contra Vision Promotional Graphics
The festive season at Heathrow Airport was taken to new heights with the installation of London’s largest interactive Christmas tree at Terminal 2: The Queen’s Terminal. This spectacular display, a collaboration between Oasis Graphics and Fisher Productions, utilised Contra Vision’s Performance Translucent White material to create a stunning visual experience. The over 90 ft tall vinyl Christmas tree, adorned with interactive fairy lights, was a marvel of design and technology. Passengers could trigger the lights to flash and dance by tweeting Christmas greetings with the hashtag #T2Christmas. The tree, with its vintage feel and a replica of the Queen’s iconic coronation crown at the top, was not just a decoration but an immersive experience. Contra Vision’s innovative one-way window film, effective even in brightly lit environments, ensured that the majestic tree was visible and vibrant, captivating passengers and staff alike with its festive charm.
In the end, these adverts are a testament to the enduring allure of OOH and Visual merchandising Christmas advertising. As brands continue to innovate and push the boundaries of what is possible, we can look forward to the ways they will capture our imaginations and hearts in the Christmases to come.
