What is International Women’s Day?

Happy International Women’s Day 2022!

Each year on March 8th, the social, economic, cultural and political achievements of women globally are celebrated. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide as groups come together to celebrate women’s achievements or rally for women’s equality.

This year’s campaign theme is #BreakTheBias and focuses on the role we all can play through our words and actions, in breaking gender biases. Whether deliberate or unconscious, bias makes it difficult for women to move ahead. Knowing that bias exists isn’t enough, action is needed to level the playing field. To support IWD 2022, we’ve asked some of the Contra Vision women what gender bias and equality in the workplace means to them.

Meet Samantha Powers, Office Co-Ordinator/Customer Service

Q. Tell me a bit about yourself and your role at Contra Vision.

As a person I believe in making the best out of any situation no matter how big or small and I like to think that I bring that mentality into my job roll as Office Co Ordinator/ Customer Service. I always try to be positive and up lifting in all aspects of my life and bring that into the office as much as possible.

Q. Why do you think it’s important to observe IWD?

As women, we have overcome many battles. Its’ important that we remember the sacrifices made to help us be where we are today. As women we are powerful individuals’ but together, we can achieve great things

Q. What do you believe can be done to address gender stereotypes?

Believing in your own mind and your inner strength to achieve anything you want to do.

Maybe, I believe this as I can be a little stubborn but when somebody tells me I can’t do something it makes me want to prove that I can even more. Be your own cheerleader.

Q. What progress have you seen on gender equality in your life and in work?

At Contra Vision, I am surrounded by strong, high achieving women who haven’t let any issues stop them being an important voice within the office. I think this is because they are women who know what they want and will work hard to achieve their goals. I also think this is because we are lucky enough to have men in the office who value a woman’s opinion.

Q. Who do you feel is responsible for taking action on women’s issues?

Woman will always be the leaders, but I believe the more educated everyone is around us, the less women issues we will have, in time they will just be ‘issues’.

Educating both boys and girls from a young age Is important, no job role is assigned to a gender. If you wish to be a plumber, pursue your dream!

I come from a dancing background and have always seen men and women as a level playing field but ‘women do everything the man can do, in heels, BACKWARDS’. The responsibility is everyone’s, no matter what age or gender, we must learn to be strong in the world

Q. Do you have any words of wisdom for women at the start of their careers?

Don’t worry about a ‘plan’ everything will happen in time, the hard work pays off when the time is right. Don’t ever be afraid to ask for help, you are not weak but resourceful in your dreams!!!

Sam IWD 2022