In 2018, the Wales Millennium Centre in Cardiff were hosting the Festival of Voice, an international arts festival that celebrates the voice in all its forms and the team wanted to ensure the event was effectively promoted during its 10-day duration.
The Wales Millennium Center team chose Campaign White on Black to promote the festival. As the temporary installation was in place over the duration of the festival, it was essential that both the application and removal of the film was quick, simple and trouble-free.
One of the many features of the Contra Vision® Campaign™ range is that it uses the same specialist adhesive used in the Contra Vision® Performance™ range. This creates a secure bond to the glazing within a few hours, ensuring the window film installation is flawless.
Ease of removal is sometimes taken for granted when products are initially specified, and this can prove a costly mistake. However, with Contra Vision’s Campaign range the clear adhesive remains securely on the material leaving a pristine surface underneath, with no residue. This means, once removed, the glass is ready for the next application. This dramatically reduces both the time taken between changing window graphics and the associated costs.
The graphics were designed and printed by Semaphore in Cardiff, UK. They extended around the front of the expansive fascia at ground level to the left and right, as well as across the 60m (180 feet) wide upper section of glazing above the entrance way.
The high-level window graphics ensure views into the foyer area of the center are maintained, while a clear, uninterrupted view out is made possible across all areas of glazing by the benefits of the 30% (70/30) transparency material. Despite being in shade of the external canopy, the graphics are vibrant and clearly visible from the outside.
The Festival of Voice was a well-attended success for Cardiff and those involved in the application of the impressive Contra Vision graphics are still singing the material’s praises.