When King’s College, part of London University, undertook a major refurbishment of new premises on Kingsway, Central London, they turned to Contra Vision® for a creative solution to disguise these refurbishments. It is important to note that this is a key location in the heart of the University. It provides the opportunity to create a strong brand statement and to celebrate the establishment’s famous alumni.
Atelier Works and Whybrow Signing Consultants collaborated with King’s College to create graphic and signage solutions. They decided to use Contra Vision® perforated window film to produce a range of portraits along with brief biographies about figures of notoriety who have studied at the university such as Florence Nightingale, Dr Rosalind Franklin and Derek Jarman. The result was an impressive line-up of influential figures decorating a key pedestrian walkway.
The see-through window graphics ensure those working inside the premises are given privacy to work while maintaining the view-out, avoiding the feeling of claustrophobia which can often occur when windows are obscured by solid vinyl.
Whybrow Signing Consultants chose to use Performance White on Black applied externally and printed by Octink.
The initial campaign ran for two years with King’s College choosing to extend the campaign onto adjacent buildings. The material has withstood the environment of one of the busiest streets in Central London, continuing to inform and spark interest in passers-by