The Shoebox Project | Building Wrap

CLIENTAstley Gilbert
LOCATIONToronto, Canada
MATERIAL USEDPerformance Translucent White

If you have taken a stroll in the downtown Toronto area recently you may have passed some stunning window graphics on Klick Health’s office tower. This is a four-story art installation called “Maria” by Daniel Mazzone for The Shoebox Project for Women’s 2021 holiday campaign.

The Challenge

The intention of the art piece is to shine the spotlight on the thousands of local women who are experiencing homelessness. This project hits very close to home for the acclaimed Canadian artist as his mother once lived in a women’s shelter only blocks away from where the artwork is located.

The installation measures over 41 feet wide and 48 feet high and features intricately weaved portraits of a myriad of images of female inventors and women demanding an equal voice, such as Ruth Handler, co-founder of Mattel toy company and inventor of the “Barbie” doll. This art installation needed a reliable product to be printed on to do it the justice it deserves.

The Solution

That’s why Toronto-based printer Astley Gilbert chose to use Contra Vision Performance Translucent White in 30% transparency provided by our Canadian distributor, ND Graphics. Like our other perforated window films, you can trust that your print will turn out right the first time but there are many other benefits to using this product for an art installation.

One of these benefits being that Translucent White enables see-through window graphics to be illuminated at night using back lighting from inside the window. This means the window graphics will be able to be seen 24/7 usually just by using existing internal lighting, so more people will be able to get the full impact of the art piece.

This is not the first time Contra Vision window perf has been used as part of an art installation. Back in 2018, Jenny Jones wowed the art world by her intriguing visual illusion, created using Performance White on Black and presented at the Venice Art Biennale that took place that year.

Photo credit: BusinessWire

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