Sky Now | VGL Bus Wrap

CLIENTVGL Bus Wrap
LOCATIONUK
MATERIAL USEDPerformance White on Black

At Contra Vision we have developed an exceptional product, ideal for bus wraps, that lets you enjoy graphics and displays on windows, without obscuring someone’s view from the inside.

We work closely with VGL, a print manufacturer with over 40 years’ worth of experience in large format printing and a leader in traditional screen print and modern digital printing techniques. With several awards to its name, VGL is an industry leader with its product offering, which is a further testament to our collaboration.

“Contra Vision® is a specialist product and in combination with our vehicle wrapping product portfolio offers the end customer a full solution, maximizing the visual impact of graphic designs” – says Daniel Field, MD at VGL.

The Challenge

Sky Now contacted VGL to support them with their advertisement campaign. They were seeking an impactful solution to announce the launch of several new shows and drive brand awareness of Sky Now. As they wanted graphics applied to buses, VGL needed a product that could have graphics on one side and maintain the view out on the other side.

The Solution

VGL chose to use Contra Vision Performance White on Black perforated window film in 40% transparency for the full-scale bus wrap. The epic graphics featured sharp imagery of famous faces from a selection of their most popular programs that would have made any passer-by stop in their tracks.

VGL deliver end-to-end print project solutions. Design of the graphics on the bus wrap by the VGL Creative Studio at concept stage was a crucial part of the process. With a dedicated project management team, the concept approval, vehicle downtime, installation and launch were all managed smoothly and efficiently. Surface preparation of the bus ensured durability of the graphic over life and a high-quality finished product.

Application of both the vehicle wrapping film and Contra Vision® Perforated Window Film was carried out directly by VGL.

To watch a video of the film application process, head to the VGL website.

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