Service Graphics for Umberto Giannini’s salon at Harvey Nichols
Harvey Nichols, Manchester, England
Umberto Giannini’s Salon at Harvey Nichols is a favorite for celebrities, but the first-floor location meant it wasn’t easy to promote a new salon opening to a wider audience. Service Graphics wanted to produce striking promotional graphics of glossy haired models which are visible for 24 hours a day to showcase the new salon.
The product they chose for this job was Performance Clear in 30% transparency, which was applied internally. As the photographs demonstrate the impact at street-level was clearly achieved with the added benefit that the images are seen both day and night. This was due to only printing a layer of white ink after the image.
Harvey Nichols is now one of several Manchester landmarks which use our material to create eye-catching promotional graphics.
We use browser cookies that are necessary for the site to work as intended.
For example, we store your website data collection preferences so we can honor them if you return to our site. You can disable these cookies in your browser settings but if you do the site may not work as intended.
To understand user behavior in order to provide you with a more relevant browsing experience or personalize the content on our site.
For example, we collect information about which pages you visit to help us present more relevant information or for remarketing purposes.