Tabegamisama is a restaurant-style culinary experience centered around Washoku (Japanese cuisine). Washoku was included on UNESCO’s Intangible Cultural Heritage list in 2013 – a privilege formerly reserved for French cuisine and is fast becoming the food of choice for notable Michelin chefs around the world.
The Moment Factory was to produce a stunning projection mapping for the event and were looking for a material that would showcase their digital images in an ethereal way, creating a mystical experience that reflected the story behind the food being produced.
Performance Translucent White perforated window film in 30% transparency was utilized to provide a light seamless backdrop for the projection mapping. The visitors’ experience needed to have an air of mystery and delight which is why Contra Vision’s one-way window film delivered this perfectly. The event attracted visitors from around the world hoping to sample and understand more about Washoku.
At its essence Washoku is a social practice based on a set of skills, knowledge, rituals and traditions related to the production, processing, preparation and consumption of food. It is associated with an essential spirit of respect for nature that is closely related to the sustainable use of natural resources.
Events like Tabegamisama showcase the art of Japanese cooking and the integrity of the ingredients involved to fan international audience. Valentine Warner, a chef and food writer, is a fan: “Everything they do with food is sincere and considered,” he says “I think it’s going to replace Scandinavian cooking as the next in food.” This is an approach to food that takes provenance and quality to a whole new level.
The whole event is set to be a treat for all the senses and the stunning imagery is taking social media by storm. Visitors to the exhibition based in Nihombashi, a business district of Chūō, Tokyo, Japan can enjoy the unique experience created by the fusion of digital art and Japanese food.