Emirates Airlines wanted to showcase their sponsorship and investment in Lancashire County Cricket Club after they signed a ten-year deal with the club. It was the largest deal in County Cricket and so they wanted a window graphics reflecting the value of the investment and heritage of the venue.
Contra Vision® perforated window film made it possible to utilize the full glass façade above the main entrance without compromising transparency from within. Perforated window films are a flexible solution to the demands of corporate sponsors and supporter communication in a sporting arena, ideal for one-off commercial events or long-term corporate branding. The only necessary element is clear glass, material that features heavily in most sporting venues.
Astra Signs used Performance White on Black in 40% transparency to create the new entrance at Emirates Old Trafford and three years after it was applied, the graphics look as strong as ever. “This association highlights our continued investment in Manchester and the surrounding region, a hub which we see as vital to our operations in the UK,” said Sir Maurice Flanagan, the airline’s executive vice-chairman.