The Chris Bryant Centre is a cafe and multi-use training center in an impressive YMCA campus that includes accommodation for over 100 people. The site’s spectacular modern architecture and vibrant colors have created an impressive landmark in Erdington.
Ahead of its official opening by HRH Princess Anne, the team at Chris Bryant Center, a new wing of the YMCA complex in Birmingham were looking to add the corporate colors of the YMCA to the entrance for visual interest.
Contra Vision® perforated window film was selected to ensure through-vision for visitors and staff inside the building as well as to create a striking and welcoming entrance to the site for at least the next three years.
All Signs decided to use Performance White on Black in 20% transparency for the installation. Bold colors were chosen to reflect the corporate identity of the YMCA, which are also used across the architecture of the new building.
Contra Vision® continue to develop and refine their products to ensure they are the most effective on the market, not just in terms of the finished application but across the full project life-cycle. An extensive product range ensures that designers can choose the optimum product for the effect they want to achieve, printers are confident in the performance of the material and installation and removals are quick and free from complications.
Kevin Willis, Business Development Manager, All Signs commented: “The YMCA brand is associated with community, care, service and fun. By using Performance White on Black to badge the entrance to this new building, we were able to create a strong visual message reflecting the organisation’s values. The material was easy to print and apply, working to timescales which ensured the entrance was vibrant and welcoming not just for its official opening but for years to come”.