With their great location, close to a main arterial route and easy to see from the road, Callaway Golf identified that the large entrance window at their European Headquarters could be harnessed to support key events and new product launches. However, the promotions would only be successful if the look and feel inside the building was altered as little as possible.
The first window film installation using Contra Vision® Performance™ White on Black promoted the launch of their new “Callaway XR Range” in March 2015. Since then Callaway Golf has continued to celebrate key milestones and products with Contra Vision®.
The unique characteristics of Contra Vision® perforated window film have proved to be an ideal solution as the material can be printed with any design including the use of metallic inks. The glass is transformed into a canvas for promotional graphics that are vibrant externally, without compromising the internal environment.
As the graphics were being applied to the main entrance of the building, the window film installation had to be done quickly and efficiently to allow staff and customers to enter. The first installation was also made more challenging by poor weather conditions and the combination of polymeric material, thickness and clear adhesive.
At Contra Vision, we continue to develop and refine our products to ensure they are the most effective on the market, not just in terms of the finished application but across the full project life-cycle. An extensive product range ensures that designers can chose the optimum product for the result they want to achieve, printers are confident in the performance of the material and that window film installation and removal is trouble-free.
Kevin Willis, Business Development Director at All Signs commented, “From our experience Contra Vision® is extremely adaptable and effective to apply regardless of weather conditions allowing us to install efficiently all year round.”
When asked why they had chosen a 20% transparency over other transparencies, Kevin responded “A great deal of consideration was taken when selecting which Contra Vision® perforated window film to choose while working closely with the client to ensure all of their requirements were met. We had to balance optimizing a strong visual impact to be clearly seen from the adjacent commuter road, while maintaining the open environment of the internal reception area.”