Digital Project Mapping | BUPA Great North Run

CLIENTAAA Signs Ltd for BUPA
LOCATIONSage building, Gateshead
MATERIAL USEDCampaign Translucent White

The Challenge

In 2014, BUPA Great North Run saw its one millionth finisher cross the line, a world first for an event of this kind. To celebrate the occasion, BUPA wanted to transform the iconic Sage building in Gateshead into a digital backdrop.

The spectacular opening ceremony featured live performances from Dire Straits legend and local hero Mark Knopfler as well as Sting, the Unthanks and Chase and Status.

The event was a multi-media spectacular, with fireworks, animations, and giant sculptures but, to pull all the elements together, the organizers needed to transform the building’s glass façade into an image receptive screen and Contra Vision® perforated window film provided the solution.

The Solution

As events on this scale take days to prepare, Contra Vision’s one-way window film ensured that, on the run up to the event, the material could be applied to the outside of the building well in advance without compromising the view out or the daylight inside the building.

The installation was particularly challenging as the windows of the Sage building are not regular in size or shape, aspect and planning was essential due to extremely tight deadlines. AAA Signs Ltd of Gateshead project managed all elements of the application including site-survey, production and delivery of the pre-packed kits for each individual window. Fortunately, Contra Vision® products feature a clear adhesive that makes the material easy to reply and able to be removed quickly and cleanly.

On the 4th September 2014, The Gateshead Quayside came to life with spectacular set pieces designed by Jon Bausor, a specially commissioned film and animation by BAFTA award-winning artist Tal Rosner, music composed by Ivor Novello-winning Dan Jones and performed by Northern Sinfonia, and performances by hundreds of volunteer performers choreographed by Nathan Curry; all combining to tell the spectacular story of the North East.

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