Building Wrap | London 2012 Olympics

CLIENTVinyl Graphics Ltd., for Lloyds TSB (Agency – CBS Outdoor)
LOCATIONStratford Station, London
MATERIAL USEDPerformance Translucent White

As a tier one sponsor for the London 2012 Olympic and Paralympic Games, Lloyds TSB was looking to make a powerful statement with their advertising campaign. Stratford Station, the Games’ primary public transport hub, fitted perfectly with their “For the Journey” tagline in addition to providing ample foot-traffic to showcase the campaign.

The Challenge

Printers, Vinyl Graphics Ltd and space advertisers, CBS Outdoor, collaborated to find a see-through window graphic solution which appears vibrant 24 hours a day, even when lit from within. The window graphic also had to provide visibility within the building to avoid visitors becoming claustrophobic.

The Solution

The team achieved their goals using Performance Translucent White. A ‘ghost’ image was visible within the station, showcasing the building wrap and Lloyds TSB’s recognisable branding to an impressive 7 million people over the course of the games.

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