Building Wrap | BlackBerry Z10
|CLIENT||Oasis Graphics Co for BlackBerry® (Agency Pope Wainwright)|
|LOCATION||Blackberry HQ, Slough|
|MATERIAL USED||Performance White on Black|
Oasis Graphics Co was given a brief for BlackBerry® through their agency, Pope Wainwright, to design a brand communications campaign for the launch of the Blackberry® Z10 in 2013. This included window wrapping BlackBerry® HQ in Slough, a three-story building with a 60m wide frontage, in a seamless and impactful way.
A key issue they faced was retaining as much natural light in the building. The solution was Performance White on Black in 30% transparency. Two high resolution, 9m x 5m images of the Z10 were UV printed on to exterior perforated vinyl, profile cut and mounted as overlays onto the Contra Vision®. The impactful lettering on the front of the building, advertising the Z10, was created from profile cut stock vinyl.
Despite difficult weather conditions, the window display was completed over four days. The Oasis installation team said, “Planning, the right choice of material and adhesives meant that the entire fascia wrap went up without a hitch.”