Vehicle Graphics | The Dazzle Ship Wrap

CLIENTCommissioned by Liverpool Biennial
LOCATIONMersey River, Liverpool

In April 2015, the Snowdrop Ferry was launched on the Mersey River, Liverpool to a great fanfare. The vessel was decked out in a multi-colored ‘dazzle’ pattern, designed by Sir Peter Blake who has a long connection with Liverpool and one of her most famous sons, having designed the cover of the Beatles Sergeant Pepper Album.

The Challenge

As a working ferry, the Snowdrop has many windows so, to incorporate the windows and maintain the integrity of the design, the commissioning team chose Contra Vision®. Applying Contra Vision® one-way vision window film over the windows of the vessel ensured a more dramatic transformation of Sir Peter’s take on “everybody razzle dazzle” while maintaining great through-vision for passengers.

The design elements were carried onto the doors and windows of The Pierhead, Mersey Ferry Terminal, along with information about the “Dazzle Ferry” to further increase awareness about the project. Applying Contra Vision® created a striking design element with through-vision for passengers embarking and disembarking from the ferries.

The Solution

On 25th May 2015, to mark the 175th anniversary of the Cunard Line, 3 Cunard Liners, the Queen Mary 2, the Queen Elisabeth and the Queen Victoria sailed up the Mersey.

In recognition of the stunning design and integral association with Liverpool, the “Dazzle Ferry” was invited to lead the three enormous ships up the Mersey and into the Liverpool Dock. The Snowdrop, wrapped in a colorful ‘dazzle’ pattern, made an eye-catching addition to the collection of ships in the procession.

Once the ships were in formation, the Red Arrows Squadron flew over the Mersey, leaving behind a trail of red, white and blue smoke and an air of excitement.

The Snowdrop or “Dazzle” Ferry stayed wrapped for two years continuing to bring a brilliantly colorful element to the famous Liverpool waterfront.

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