Building Wrap | BBC MediaCity UK

CLIENTThe Creative Place
LOCATIONThe Studios, MediaCity
MATERIAL USEDPerformance Translucent White

The Challenge

Ensuring graphic visibility is a top priority for any promotional campaign. However, during the night, traditional white on black see-through window graphics suffer from ‘burn-through’, making visibility a challenge. The light ratio changes as natural light fades therefore lights inside the building can reduce or eliminate the impact of graphics completely.

However, Contra Vision has developed a one-way window film that works at night, ensuring the graphics on internally lit buildings remain visible day and night.

The Solution

The Creative Place, the design agency for the television series “The Voice”, contacted Contra Vision after the material they chose for the first series lacked the desired impact. Contra Vision provided expert advice and, as a result, they used Performance Translucent White. The translucent white material creates a backlit effect which would make the graphics ‘pop’.

The benefit of choosing the right product is obvious as these images demonstrate; Performance Translucent White really does make the difference.

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