Building Wrap | WRc

WRc is an independent Centre of Excellence for innovation and operates across different sectors including Water, Environment, Gas and Waste and Resources. They are established innovation leaders who discover and deliver new and exciting solutions underpinned by their technical expertise. WRc’s premier event is their annual Innovation Day which is well-known in the industry. This event was held for the 5th year in April 2016 and the theme was “Sharing Knowledge for a Changing World”. The theme explored how the business world needs to adapt to changing forms of communication, behavior and advances in technology.

The Challenge

WRc’s event management partner, Corporate Events, developed a concept to provide a “Wow Factor” for the delegates attending WRc’s 2016 Innovation Day. The concept involved an extreme makeover of the exterior of the building which supported the event theme and the fundamental elements of the WRc vision. Corporate Events approached iDeal Displays to create and install striking graphics. iDeal Displays worked with Corporate Events’ Project Manager to produce over 400 metres of print for the interior and exterior. WRc’s offices presented a challenge due to the architectural design and the fact they are constructed predominantly from glass.

The Solution

Corporate Events wanted something that would provide visible impact while allowing natural light into the workspace. Using Contra Vision® Performance White on Black in 30% transparency worked perfectly, providing the optimum balance between vibrancy of image, see-through vision and privacy.

Teams from both businesses worked together to apply the self-adhesive window film to 87 exterior windows. Factors such as scale, the weather and grassy areas meant this installation phase took place over a week and involved the use of trackway and high reach plant equipment.