Building Wrap London 2012 Olympics
As a tier one sponsor for the London 2012 Olympic and Paralympic Games, Lloyds TSB was looking to make a powerful statement with their advertising campaign. Stratford Station, the Games’ primary public transport hub, fitted perfectly with their “For the Journey” tagline in addition to providing ample foot-traffic to showcase the campaign.
The Challenge
Printers, Vinyl Graphics Ltd and space advertisers, CBS Outdoor, collaborated to find a see-through window graphic solution which appears vibrant 24 hours a day, even when lit from within. The window graphic also had to provide visibility within the building to avoid visitors becoming claustrophobic.
The Solution
The team achieved their goals using Performance Translucent White. A ‘ghost’ image was visible within the station, showcasing the building wrap and Lloyds TSB’s recognisable branding to an impressive 7 million people over the course of the games.
Related posts
The Challenge Montreal based graphics installation company, Installations Adhezion were tasked with a building wrap at the Mini Montreal Centre [...]
The Challenge Broadway hit stampedes its way through Vancouver with help of Contra Vision perforated window film. The Queen Elizabeth [...]
While the residents of Sydney, Australia were gearing up to celebrate the 45th anniversary of Sydney Mardi Gras and WorldPride [...]
UNDEREXPOSED ARTS, which was founded by actor Fraser James and award-winning visual artist Franklyn Rodgers, is a black led arts [...]
