Client

David Lloyd Leisure, London, UK

Opportunity

The David Lloyd gym directly above Kingston’s busy tube station in London, UK, is a significant landmark and a highly visible building. A fantastic canvas to promote the facility to passers-by, but without blocking the view for all the gym goers who enjoy the sights of a vibrant, bustling area.  

The Solution

Contra Vision’s ‘Performance Translucent White’ perforated window film, was recently used by Ensign to excellent effect on a David Lloyd Gym in London.

On such a landmark building it was vital that the graphics could be clearly seen by passers by. However, more importantly David Lloyd wanted to ensure customers training inside the gym still had plenty of light passing through the glass fronted gymnasium and could also enjoy the view out to the street below. This is a vibrant area in the evenings and a key reason so many people choose the gym for their training.

Performance Translucent White in 30% was the ideal choice. Offering amazing image quality 24/7, this film is designed to allow light from inside the building to pass through, giving an extra pop to the graphics at night.

The installation posed many challenges. Before everything could move ahead, pedestrian access, an in-depth health and safety risk assessment and working at height implications were all considered and the relevant permits obtained. 

The gym is directly above Kingston’s busy tube station, so closure of the pavement and limiting pedestrian access, meant that the installation team could only work between the hours of 11:00 at night till 6:00 in the morning. On top of this, they were working at a height of 21m and had to consider how night time temperatures could affect a successful installation. Again, Translucent White was more than up to the job, having an industry beating minimum temperature installation figure.

Printed using a Vutek GS3200 the completed job delighted both David Lloyd, the passers by and a host of hard working gym goers.