The Client

King's College, London

The Opportunity

When King’s College, part of London University, undertook a major refurbishment of new premises on Kingsway, Central London, they turned to Contra Vision for a creative solution.

Kingsway provides King’s College with a key location in the heart of the University area with the opportunity to create a strong brand statement celebrating some of the world famous scientists, artists and other figures who are university alumni. King’s were also keen to find a creative way to disguise the ground floor level refurbishment of the building which is used for both offices and academic teaching space.

The Solution

Atelier Works and Whybrow Signing Consultants worked in partnership with King’s College to create graphic and signage solutions and they came up with the concept of printing Contra Vision® perforated window film with a range of portraits and brief biographies of modern and historic figures that have studied at the university and gone on to achieve fame or recognition in their chosen fields. Therefore, figures as diverse as Derek Jarman, Florence Nightingale, Dr Rosalind Franklin, Rory Bremner, Virginia Woolf, Michael Morpurgo, Professor Peter Ware Higgs (of Higgs boson) and the Most Revd Desmond Tutu form an impressive line-up of characters along a key pedestrian walkway in the academic heart of Central London.

Not only do these images add to the street scene and remind passers-by of some of the key figures from science and the arts who have studied at King’s, the see-through aspect of Contra Vision® ensures those working inside are hidden from view but still have a clear view out, avoiding the feeling of claustrophobia which can often occur when windows are obscured by solid vinyl.

Whybrow Signing Consultants chose to use Performance White on Black which was externally applied, in the sure knowledge that by using Contra Vision® the best possible solution could be achieved, the materials being printed by Octink.

This initial campaign has run for two years with King’s College choosing to extend the campaign onto adjacent buildings. The material has stood up well to the environment of one of the busiest street scenes in Central London and continues to meet the client’s objectives and interest and entertain and inform passers-by.