The Client

Merida Bikes

The Opportunity

The prestigious Giro D’Italia, (Italian cousin of the Tour de France) takes place annually in May and this year will start in Apeldoorn in the Netherlands, before cyclists head over the Alps and down to Italy.

Merida Bikes, manufacturer of high quality bikes, was looking to brand a promotional bus which would visit main race locations and also be used as a hospitality venue for guests.

The Solution

Working with space advertiser Triple Media and printers, PPP Nederland,  Performance White on Black in 20% transparency material was chosen as the perfect solution, to ensure strong graphic performance and some privacy screening during hospitality events. Unlike traditional bus wraps the strength of image was key, rather than visibility out as in public transport, where 20% transparency can only be used on bus rear windows.

The ‘Grande Partenze’ takes place on May 6th, after which the bus will visit main race locations and can also be hired out for private trips.Mostly bright pink, the Merida bus provides a strong promotional statement, firming placing Merida bikes at the heart of the action.

John Cremers, of Triple Media commented, ‘We are very proud of the result, this bus wrap meets the client’s objectives of creating a strong promotional message on their hospitality venue and will add real visual impact to the launch event.’