The Client

Octink for Tag Heuer hospitality area at Glorious Goodwood

The Opportunity

The Festival of Speed is the largest motoring garden party in the world – a unique weekend that brings together an impossibly heady mix of cars, brands, stars and motor sport ‘royalty’ to create the largest car culture event in the world. Held in the immaculate grounds of Goodwood House, this annual hill-climb event is a true celebration of motor sport and all things automotive.

Tag Heuer provide the chronographs for racing timing and their luxury personal watches use the same high technology developed for motor racing. Keen to maximise their impact at this prestige event Tag Hauer offered a brand experience marquee at the event , providing visitors with the chance to familiarise themselves with their products.

Using a Losberger built tent with large glass window areas Tag Heuer tasked Octink with providing high quality brand messages which could be applied to the windows without compromising either light inside the structure or the ability to see through to the outside. It was also necessary to keep a spacious feeling within the structure. The well-thought out design involved printing the area of Performance White on Black perforated window film around the images black, allowing some through-vision from the outside into the tent and making the images ‘float’ in the centre of the window. Images featured well known racing drivers such as Louis Hamilton, and Tag Hauer watches.

The Solution

Octink, used its extensive knowledge of see- through graphic options to propose Performance White on Black as the ideal solution which was applied to the exterior of the marquee windows. The client was able to promote a strong brand message on its marquee whilst visitors to the area were able to see out and enjoy the hospitality and brand experience on offer.

Mike Freely, Managing Director of Octink commented; ‘we regularly work with high end brands such as Tag Heuer and always search for the best signage and display solutions to meet our client’s requirements. Once again Contra Vision provided the solution and both we and our client were delighted with the result.’