Visible Beyond Printing, Hempstead, NY, USA


If you’re visiting Chicago, Boston, NYC, Seattle, Philadelphia or Denver you may have seen some bright blue store fronts stating ‘404 store not found’. This attention-grabbing stunt is by US cell phone service provider Visible (a Verizon owned start-up company). 

We are all familiar with the ‘404’ error code when searching for web pages that can’t be found, well the same goes for Visible’s stores - they do not exist!!

They have no visible locations. They are INVISIBLE. 

Even though these pop-up stores are not occupied their impact on passers-by has been incredible. 


The Solution

Contra Vision Performance White on Black has been used on the glazing to ensure if there are people inside, they still have a perfect view to the outside world.

Contra Vision® Perforated Window Film is the ideal product for vacant retail units. On the outside you can promote the commercial opportunity to potential investors with stunning visuals showing how the unit could look if occupied, but at the same time maintaining a clear view out. Refurbishment work and shopfitting can also continue on the inside unnoticed, but natural light can still flood in to help the trades continue with their work.

We offer an unrivalled range of transparency options, but for an application such as this we recommend our 20% material.