The Client

Clear Channel Airports 

The Opportunity

Contra Vision North America, Inc. have been working with Clear Channel Airports and their print partner in Atlanta to deliver this eye catching promotion that capitalises on the high traffic areas within the world’s busiest passenger airport, Hartsfield-Jackson Atlanta Airport.

The Solution

Big - the largest advertising space on offer provides the opportunity to cover the enormous expanse of glass at the security gates. The Carlson Rezidor Hotel Group chose this prominent location to promote their Country Inns and Suites. The campaign has proved so effective that, a new creative execution is being posted this week. As well as delivering the much needed privacy for airport security, the use of Contra Vision® perforated window film, enabled the advertisers to engage with a very targeted and relevant audience while also meeting the rigorous demands of Homeland Security.

Small - on a much smaller scale the adverts on the inside of the train cars that move passengers between terminals created a very effective advertising platform to promote products available to purchase within the airport terminal. The see-through nature of the Contra Vision® material means that passengers and security staff on the platform have a good view into the carriages, yet advertisers can use this valuable space to sell to a captive audience.

This particular application saw an initial launch with adverts for a range of brands available to purchase within the airport such as Benefit, Starbucks, Kiehls, Samsonite luggage and Swarovski.

Both applications use Performance White on Black in 20% transparency to provide maximum strength of images and enough see-through to satisfy safety and security restrictions.

The Outcome

Gloria Minor, Atlanta Operations Manager for Clear Channel Airports added, “With Contra Vision® Performance™ perforated films we are able to reduce our application time by half and time is money. The film installs smoothly and removal is quick and easy, which is essential when advertisements change regularly."