The Client

When the Rugby World Cup 2015 came to London, The Coca-Cola London Eye was chosen to promote this great international sporting occasion by wrapping the capsules with each of the participating countries’ flags. Bob Pullinger of Pullinger Signs came to Contra Vision for solutions, as this was no simple project.

The Opportunity

The questions were;

  • How can we wrap the passenger capsules and brand them effectively while maintaining through vision of the glorious London skyline?
  • Would it be possible to apply material to the outside of the capsules, ensuring the materials were tamper proof?
  • Could Contra Vision® provide a solution when solid vinyl graphics were not an option?


The answer to all these questions was ‘yes’ with a solution being devised which was both ingenious and discreet as Pullinger Signs and Contra Vision worked within tight criteria to ensure the best possible outcome.

Performance White on Black in 30% transparency was applied outside by a team of 12 crack top-grade abseilers during out of hours periods of The Coca-Cola London Eye, working from 10pm to 5am over a three week period. Each capsule was branded with the international flag of a participating nation on the underneath of the capsule.

The Solution

This installation has just been awarded the accolade of ‘Leisure Sign of the Year’ at the British National Sign Awards, a great result for Pullinger Signs and Contra Vision and a testament to the success of this project.

Bob Pullinger of Pullinger Signs commented, "This was both an exciting and exceptionally challenging project with tight timescales and a number of strict criteria which needed to be met, maintaining good through vision and ensuring the branding made a statement. It was an absolute pleasure working with the Contra Vision team who went the extra mile to ensure the best possible solution and the result added great visual impact to The Coca-Cola London Eye and provided a strong promotional message for rugby fans".

Watch the installation take shape here