Lancashire County Cricket Club
Emirates Airline wanted to showcase their sponsorship and significant investment in Lancashire’s Cricket Ground, Old Trafford, in a way that reflected the value of the investment and the heritage of the venue. The ten year deal was the largest in County Cricket and dwarfs the reported £3.5 million five-year deal that Surrey secured with car manufacturers, Kia, for the naming rights of The Oval. Contra Vision® see-through graphics made it possible to utilise the full glass façade above the main entrance without compromising the daylight or the view from the inside.
See-through graphics offer a flexible solution to the demands of corporate sponsors and supporter communication in a sporting arena, ideal for one-off commercial events or longer term corporate branding. The graphics can be on an impressive scale, highly impactful and in often unexpected but highly visible locations. The manner of the installation also ensures that no permanent alterations or damage are likely. The only necessary element is clear glass, material that features heavily in most sporting venues.
Astra Signs used Contra Vision® Performance™ in a 40% transparency to create the new entrance at Emirates Old Trafford and three years after it was applied, the graphics look as strong as ever. "This association highlights our continued investment in Manchester and the surrounding region, a hub which we see as vital to our operations in the UK," said Sir Maurice Flanagan, the airline's executive vice-chairman.