Callaway Golf, European Headquarters, Chessington
With their great location, close to a main arterial route and easy to see from the road, Callaway Golf identified that the large entrance window at their European Headquarters could be harnessed to support key events and new product launches. However, the promotions would only be successful if the look and feel inside the building was altered as little as possible.
The first installation using Contra Vision® Performance™ promoted the launch of their new “Callaway XR Range” in March 2015. Since then Callaway Golf has continued to celebrate key milestones and products with Contra Vision®.
The unique characteristics of Contra Vision®one-way see-through graphics have proved to be an ideal solution as the material can be printed with any design including the use of metallic inks. The glass is transformed into a giant billboard with strong external graphics externally, without compromising the internal environment.
However, the installations have not been without their challenges. The location meant that time was of the essence as the area to which the graphic is applied is the main entry into the building allowing access for staff and customers. The installation had to be completed as efficiently as possible while minimising any unnecessary or preventable disruption. The first installation was also made more challenging by poor weather conditions. The combination of polymeric material, thickness and clear adhesive
At Contra Vision, we continue to develop and refine our products to ensure they are the most effective on the market, not just in terms of the finished application but across the full project lifecycle. An extensive product range ensures that designers can chose the optimum product for the result they want to achieve, printers are confident in the performance of the material and installation and removal are quick and free from complications.
Kevin Willis, Business Development Director at All Signs commented,
“From our experience Contra Vision® is extremely adaptable and effective to apply regardless of weather conditions allowing us to install efficiently all year round.”
When asked why they had chosen a 20% transparency over other transparencies, Kevin responded “A great deal of consideration was taken when selecting which Contra Vision® product to choose while working closely with the client to ensure all of their requirements were met. We had to balance optimising a strong visual impact to be clearly seen from the adjacent commuter road, while maintaining the open environment of the internal reception area.”