Scott Dunn Travel, London, UK.
Their prime location in an affluent London suburb, created an obvious opportunity to brand the extensive glass façade of their offices with relevant holiday messages to target consumers passing the outside every day.
Scott Dunn is well known to their clients for creating tailor-made holidays to destinations worldwide and they were recently voted No. 1 Specialist Tour Operator by Condé Nast Traveller Magazine.
The company were keen to match their market profile by adding higher visibility to their London HQ by using Contra Vision® perforated window film to brand their offices. Close to Putney Bridge the wrap of the company’s head office makes a strong statement featuring creative treatments of the name ‘Scott Dunn’.
This installation will raise the profile of Scott Dunn to the thousands who pass by each day and is an excellent and cost effective way of raising their brand profile, cleverly utilising their office windows to create a giant billboard.
The material used for this is Performance Translucent White in 20% transparency. The use of this product ensures that with the right lighting conditions the graphics are visible during the hours of darkness and that at all times, staff working inside the building, have a clear view out. The material was printed by Oasis Graphics who also arranged for application.