Vinyl Graphics Ltd., for Lloyds TSB (Agency – CBS Outdoor)
To create an impactful building wrap at Stratford Station for Lloyds TSB throughout the London 2012 Olympic and Paralympic Games.
As a tier one sponsor of London 2012, Lloyds TSB were looking to make a powerful statement with their advertising campaign during the Games. Stratford Station, the Games’ primary public transport hub, sat perfectly with their “For the Journey” tagline and provided a highly trafficked area to showcase their campaign.
The challenge for printers, Vinyl Graphics Ltd and space advertiser, CBS Outdoor, was to find a see-through graphic solution which appears vibrant 24 hours a day, even when lit from the inside at night. The graphic also has to provide clear through vision from inside the station to avoid creating a sense of claustrophobia for visitors.
By using Performance Translucent White the team were able to achieve all of their goals.
A ‘ghost’ image was visible from inside the station, revealing Lloyds TSB’s instantly recognisable branding to those inside the station as well. An impressive seven million visitors saw the building wrap as they passed through Stratford Station over the course of the Games.