Oasis Graphics Co for BlackBerry® (Agency Pope Wainwright)
To design a brand communications campaign for the BlackBerry® Z10 launch including wrapping the BlackBerry® HQ in Slough, a three story building with a 60m wide frontage, in a seamless and impactful way.
The delivery of the brief was then entrusted to Oasis Graphics Co who had the challenging job of wrapping the entire front. Maintaining as much natural light into the building during the day was a key issue and the solution they chose was Performance White on Black in 30% transparency, UV printed with a gradient blue and applied over the whole front of the building. Two high resolution, 9m x 5m images, of the Z10 handset were then UV printed onto exterior vinyl, profile cut and mounted as overlays onto the Contra Vision®. The impactful lettering on the front of the building, advertising the Z10, was created from profile cut stock vinyl.
Despite really difficult weather conditions the entire fascia wrap was completed over four days under a strict embargo transforming the BlackBerry® HQ into massive billboard with all the buzz and interest that went with it. According to the Oasis installation team, “Planning, the right choice of material and adhesives meant that the entire fascia wrap went up without a hitch.”