Client

Remote Possibilities is a specialist in portable architectural pods, which can be conveniently transported to site to fulfil a need for a range of applications including box-offices, pop-up galleries, support for experiential events and advertising opportunities.

The Opportunity

Cheltenham is home to the Cheltenham Festival, one of the biggest fixtures in the English horse-racing calendar.

The Jockey Club and Cheltenham Borough Council needed to provide ticket sales box-offices near Cheltenham Station and in the town’s high street, and to promote Cheltenham Festival while selling tickets to passing pedestrians. Remote Possibilities’ Pods ticked all the boxes except one.

Pods appearing out of the blue are conspicuous things but, to ensure The Festival got its fair share of the promotional bandwidth and celebrity, they needed to be branded with the Festival’s promotional content so transforming the installed Pods into stand-out temporary advertising structures.

The Solution

Given the short-term nature of the promotion and the need for the highest quality print, Campagin White on Black perforated window film was specified for the project. Once applied to the Pods’ glazing, the product delivered a practically uninterrupted view to the outside for anyone inside the Pod, and those on the outside couldn’t fail to see the printed creative promoting The Festival from any vantage point in the locality.

The chosen product, Campaign White on Black in 30% transparency, features a special adhesive. This made application of the printed promotional advertisements simple enough for Remote Possibilities’ staff to undertake themselves. Removing the perforated window film is a simple undertaking too - all that remains is a positive impression of the promotion, and not a trace of adhesive.

Specification and Printing by Bigger Printing.