Creating a standout campaign in a busy transport hub or retail mall is always a challenge. Distracted consumers are bombarded with messages and they often “switch-off”. Designing a full-wrap of a huge glass elevator shaft in the center of an airport concourse ensures an Out of Home (OOH) promotion is seen from all sides. The one-way vision window advertising cannot be seen from inside the elevator and allows an excellent view of where to go next.
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