Modern building design, with entrances and walkways which are often constructed from glass, provides new advertising opportunities for see-through window graphics products in the form of a building wrap. Airports are a huge growth area for Out of Home (OOH) advertising along with other types of transport hub, with many thousands of people passing through them each day. One-way vision graphics on glass panels above the entrance still allow up to 50% of daylight into the building.
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