The Milwaukee Bucks made it to the NBA playoffs and the city pulled out all the stops to celebrate. Along with turning the Milwaukee River bright green they wanted to let anyone visiting the city know that something big was going on. Working with Mandel Graphic solutions they identified the Sky bridge which crosses the Milwaukee River as a possible centrepiece. By using Performance Clear in a 30% transparency, the window graphics could be safely applied to the inside face of the glass. Once applied pedestrians who crossed the bridge were able to take in the fantastic view of the city together with the bright green water below. Those on adjacent bridges and buildings were treated to the eye catching #FearTheDeer campaign.
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