Octink for CBRE UK
CBRE is the world’s leading commercial property and real estate services adviser. As a result, they often have vacant commercial property units that they want to make as attractive as possible to potential landlords and tenants.
The unique characteristics of Contra Vision®, image on one side see-through on the other, enable landlords and letting agents to transform the exterior of empty retail units. The window graphics enhance the appeal without negatively altering the internal space or light for prospective tenants allowing them to fully appreciate the location. The use of one-way window film provides endless creative options when transforming glass-fronted retail units. These are just two examples of the variety of approaches.
When a prime location on The King’s Road, London, needed to be brought to the attention of potential retailers, in as eye-catching and attractive a way as possible, CBRE created a stunning scene of a woodland of bluebells. This particular application was applied to the inside of the glass protecting it from vandalism, dirt or damage. In addition to the obvious benefit of protecting the graphics for longer, applying the Contra Vision® to the inside of the glass is often easier and less dependent on local planning restrictions.
Another example, also by CBRE, looked to highlight several retail units in a new development that would hopefully entice potential investors. In this instance the graphics are applied to the outside of the window as this creates the greatest strength of impact for the graphics. Contra Vision® applied to the external face is more typical particularly for short term installations. An optically clear overlaminate can be applied over the top of the Contra Vision® to protect the graphics from vandalism, dirt or damage.
Reviewing the location and the context of the surrounding environment Octink created two very different but equally successful applications. There is no doubt that the use of Contra Vision® one-way window film in these two examples is much more attractive that seeing a dark empty space or the last tenant’s mail.