The Client

The Irish Rugby Football Union

The Opportunity

In any sporting venue there is a constant challenge to balance the needs of corporate branding and sponsors with the desire for a light, open environment and unobscured sightlines. Heineken’s sponsorship of Premiership Rugby Heineken Cup at the Aviva Stadium in Dublin was no different. They wanted to make the most of every branding opportunity and area of potential supporter communication and Contra Vision® See-through graphics worked seamlessly with the extensive glazing opportunities in the stunning Aviva Stadium.

The Solution

Heineken sought to introduce areas that would showcase their sponsorship and Contra Vision® was the only possible solution on everything from VIP entrances on the outside of the building and sight screens situated throughout the ground.

We recommended, Contra Vision® Performance™ in a 50% transparency for the entrance doors and sightscreens. Installing Contra Vision® unlocks the hidden value of existing glazing for potential sponsors and supporter communication.