BACKLITE™

Do you want BACKLITE™?

Until our BACKLITE™ patented invention, all see-through graphics had a design superimposed on an opaque “print pattern”, visible from one side but not from the other side. For example, Contra Vision® one-way graphics have a white layer behind the print, to maximise the visual impact of the graphics when seen from the outside, and a black layer facing the inside, to maximise the see-through properties.

However, during the hours of darkness, one-way see-through graphics can suffer from ‘burn-through’ where the lights inside a building or vehicle can reduce and even eliminate the impact of the graphics, if there is no or inadequate external illumination.

Contra Vision® BACKLITE™ graphics are ideal for advertisements on the windows of convenience stores and other retail outlets which operate during the hours of darkness. The existing in-store lighting is used to ‘back-light’ the graphics during the hours of darkness. This increases the advertising impact without increasing the energy consumption of the store. Optionally, ceiling mounted spotlights directed onto such advertisements really make them “pop”.

A “ghost” reverse image of the print can be seen from the inside, although the mind will concentrate on the outside view and not the ghost image.

Contra Vision® BACKLITE™ is also ideal for see-through office partitions, being capable of illumination from both sides.